Alpine × Arne Quinze
Global Brand Manifesto Film

Commissioned by HAVAS, this manifesto film repositions the Alpine A110 at the intersection of performance and contemporary art.
Built around the collaboration with artist Arne Quinze, the car is treated not as product placement but as sculptural presence — embodying tension, precision and controlled speed.
Conceived as a brand statement piece, the film bridges cultural territory and automotive performance, aligning Alpine with a new generation of design-driven audiences.
DirectorMartin Zarka
ProductionProse on Pixels (BETC) × Drapeau Noir
AgencyHAVAS